THE
SAFEGUARDING
COMPANY

BRAND IDENTITY

TSC provide safeguarding solutions that prevent, reduce and eliminate abuse, harm and neglect whilst protecting the wellbeing, health and human rights of children and adults all over the world.

I was asked to create a brand that brings all their expertise and authority together. Alongside the strategy of For Everyone, Everywhere. I used this to find that generative idea of TSC being the ‘Safe pair of hands’ - be it children or adults in work.

This fed into a bold system where the messaging is held in place by TSC. We also created a brand architecture system that allowed them to create any number of products to set them up for future expansion.

Animations were also created digital ad spaces for a more dynamic approach to the identity.