HELPFUL ELF

BRAND IDENTITY

Helpful Elf provide the perfect online go-to service for adults looking to find that perfect gift when they simply don’t have the time to do so! They asked us to create a brand identity that sums up that feeling of magic when you open up those special packages when it arrives at your door. By creating a brand proposition that sums up the magic (a helpful elf of course) and each product is ‘Chosen with care’ for its ecological merits - no cheap plastic tat round here thank you very much!

By hanging everything from the proposition we could create a visually bold and playful brand where the product plays a role combined with lighthearted illustrations to create small worlds in the same way kids use there imaginations. We even managed to sneak a cheeky little gift into the logo! The copy could then work in tandem to create a fun and playful tone of voice. In an effort to help deliver brand recognition on a budget, we created a series of cheap to produce packaging tape that delivers brand messaging and visibility without the need to spend more budget on individual custom packaging.