CAMBRIDGE GRADUATE UNION

Brand Identity design

To rebrand the Cambridge Graduate Union adding the credibility it deserves as one of the most esteemed universities in the United Kingdom. Research informed us that the original mantra of the Cambridge Graduate Union was “Since our founding we have focused on providing for the hearts, minds and stomachs of the Graduate community at Cambridge, in recognition that ‘one cannot think well, love well, sleep well, if one has not dined well’.

This lead us to the generative idea of “Food for Thought” in which every touch point of the brand identity should be informative and serve a purpose whilst also using humour to engage the audience